SureTriggers Vs Zapier

You’re a busy business bee, who can’t afford to waste time- time means money. Switching to workflow automation can save you a lot more time, money and increase productivity.

Today you can automate your workflow by using platforms like SureTriggers and Zapier.  In this guide we will look at how the two compare.

Key Takeaways:

  • SureTriggers and Zapier essentially provide the same automation services.
  • Similar to Zapier, SureTriggers’ dashboard gives you access to everything associated with your SureTriggers account.
  • Businesses who typically use Zapier are: Software engineering businesses Marketing Companies Non-profit organizations Internet service providers 
  • SureTriggers is ideal for Client Relation Management systems, learning management systems, membership plugins, Form plugins, Online store solutions
  • SureTriggers does fit in with a few basic service integrations but this list will expand.
  • Both Zapier and SureTriggers are set to have different set pricing structures.
  • Zapier offers exceptional beginner guides. They also give you free learning resources that will get you setting up your own simple zaps in minutes. 
  • Both SureTriggers and Zapier’s web interfaces are clean and easy to understand.
  • SureTriggers is yet to be released, but is sure to be a good alternative to Zapier.

Important Notice

Before the comparisons start, you need to know that SureTriggers and Zapier basically provide the same automation services. Both platforms use different methods to achieve the same thing.

Both are workflow automation tools aimed at linking applications and systematize data flows between them. By using either of these tools, you can connect several apps and manage some of the most boring tasks with ease. Let’s explore them individually.

Suretriggers Vs Zapier

How They Work


You can Sign up with Zapier in just a few clicks. Through using your Facebook account, Google account, or even your Microsoft account to get in full swing. Once this has been done you will be directed to the Zapier dashboard. This is where you get acquainted with these things affectionately known as “Zaps”. This comprises of two foundations namely the trigger and action. 

Firstly, the trigger entails that you choose a specific app and an accompanying action. For instance, when you want to trigger a new event from your Google Calendar you can log into your Calendar account and set it up. Next you choose the action. In this case, you can choose from a range of pre-built Trigger Events like “New Event”.

When developing a trigger event, you can choose what you want to happen next. Using the Google Calendar example, you could have all your “New Events” and send a notification through a messaging app.

This is just one example of a zap as the options here are quite restricted. All of your Zaps can be tracked in Zapier’s dashboard.


Just like Zapier, SureTriggers’ dashboard lets you in on everything associated with your SureTriggers account. When you add an app to SureTriggers, the data you have to provide depends on the integration.

Some integrations need API keys and others use webhooks.

If you do use API Keys, SureTriggers provides a link to obtain any API keys you might need, so adding apps is pretty easy. You can also add more than one integration for every app you use. In other words, if you want to connect your site to two different Twitter accounts, you can. 

If you want to create a new automation, you need to choose a trigger followed by your first action. Here you can add time delays and conditions openly to the action. For a simple automation, that is basically it.

Intended Users


When looking at Zapier and SureTriggers’ intended user audience, there are a few subtle differences.

In Zapier’s case it is an extremely respected automation means for multiple businesses. The most businesses who use Zapier tend to be:

  • Software engineering businesses
  • Marketing companies
  • Non-profit organizations
  • Internet service providers

Zapier makes your workflow easier by being a valuable asset for departments who segment their data through a whole bunch of platforms.


This is where WordPress business site owners who use various apps to strengthen their online business will have a clear advantage.

SureTriggers is useful for: 

  • Client Relation Management systems,
  • learning management systems, 
  • membership plugins
  • Form plugins, 
  • Online store solutions 

Both of these automation platforms help you save time by connecting all of your needed software together- saving you time and effort.

When you link your info across many platforms your business is likely to run smoother and you will increase the likelihood of new income sources. 


Currently Zapier is slightly ahead of SureTriggers when it comes to integrations. Seeing that SureTriggers hasn’t officially launched to the public, it falls a little short on available integrations. But the good news is that despite it being in its beta phase, SureTriggers does fit in with a few basic service integrations.

With the imminent release of SureTriggers, the full list will grow to such an extent that we can write volumes about it. In the meantime, here are a few of the most recently added integrations. 


WooCommerce, SureCart, and CartFlows

Page Builders

Divi, Elementor and Spectra


ActiveCampaign, FluentCRM, MailChimp and Sendinblue

Membership Plugins

SureMembers, MemberPress, Restrict Content Pro and Wishlist Member.

Learning Management Systems

LearnDash, LifterLMS, and TutorLMS


Google Drive, Google Sheets, JIRA, Twilio, Twitter, Presto Player, Vimeo and Zoom.


As we said earlier, Zapier is ahead of Suretriggers at least for now. Listing the many apps you can connect on Zapier would undoubtedly take some time to list. In no particular order, here are some of the most used integrations on Zapier.

  • WooCommerce
  • Airtable
  • Slack
  • Trello
  • Gmail
  • Infusionsoft
  • Google Calendar
  • Google Sheets
  • Pandadoc
  • Paypal
  • Hubspot
  • Squarespace


Both Zapier and SureTriggers are set to have different set pricing structures.


Zapier has five altered pricing preferences. Each one fluctuating according to the quantity of tasks acceptable and total elements.

Even though Zapier does have a free plan, it is quite basic. In it, you’ll get five Zaps and 100 tasks per month. If you want to run more automations, you will have to upgrade to one of the paid plans.


Due to its current development phase, there aren’t any officials pricing indications for SureTriggers. It is most likely that they will opt for going with tier plans: Free,Pro and Ultimate.

Their founders have also mentioned that users will get more than they bargained for in the Free plan.  It is also obvious that the Pro plan will consist of extra automations and enable advanced elements.

With that in mind, the Ultimate plan will probably consist of all the Pro features, with the exception of being determined on the number of tasks involved. There have also been notions that the Pro plan will be freely available.

If you are keen to use the soon to be released SureCart Pro plugin, you will get a Pro membership for free.

Ease of Use


If you are a newbie to the whole workflow automation concept, Zapier offers exceptional beginner guides. They also give you free learning resources that will get you setting up your own simple zaps in minutes. 

Zapier’s web interface is clean and has a distinct arrangement for elements and colourful icons for your apps and services. The home screen is divided into four subdivisions. This is where you can find the Dashboard, My Zaps, Task History, and My Apps. You can search for any apps and pre-built Zaps that you want to use in the Dashboard section. 


In a behind-the-scenes look, SureTriggers’ User Interface is quite impressive. The look is smooth and fresh. Here building automations is a very spontaneous procedure. The visual canvas will get you reeled in like a fish on a hook. Oh! and this is where SureTriggers really takes the cake; You can see all your actions and conditions in a flow chart. This comprehensive feature gives it one up against Zapier 

Customer Support

When it comes to assisting customers, these were our findings.


In the beta phase there isn’t much to tell about SureTriggers’ contact support. However, when you look at associated plugins such as SureCart, the customer support should be of great value.

One SureCart reviewer said that he found a few bugs in their early beta release. He said that there was no cause for panic when support developers reached out to him, and the issue was resolved in a day.

With that in mind we are confident that SureTriggers will have a swift support team to handle any problems. 


Being longer in the game, Zapier has an established customer support team. They are available all year round and you can reach them online at for any help.


As a small business owner, getting steady business growth should be the critical objective. Especially in today’s unpredictable world, small businesses have fallen to some of the worst circumstances. For this reason, getting workflow automation instead of doing the same usual tasks manually is a must. 

As a start-up you will need as much automation as possible to save time and money. For that reason, if you want to get more app integrations and easy-to-use features, you can consider both SureTriggers and Zapier. Despite the fact that SureTriggers is yet to be released, we see that it can be a competitive alternative to Zapier when it reaches the public.

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Picture of Justin Steyn
Justin Steyn
A sucker for reading and getting information on a whole bunch of topics. Justin has worked in news as a journalist and content writer for over a decade. When he is not busy reading, he enjoys lounging in the beach areas of MosselBay.
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