What is a lead generation strategy?

Think back. Before you started your business, you obviously had a well thought out plan of how things will happen to reach your goals. Obviously, the biggest goal in any business is profit. Your priority here is marketing and getting leads.

In this guide we run over what a lead strategy is and how you boost your leads for more business. 

What Is A Lead Generation Strategy?

Explaining Lead generation and Strategy

Before we bounce into how you can get more leads, let’s make sure we’re on the same page as far as far as the jargon is concerned.

So, basically a lead is merely a potential customer who has shown interest in your business in some way.

Therefore, a lead generation strategy refers to the plan you put in place to get that potential buyer directly to your sales pipeline. 

Lead Generation Strategies

Let’s look at some nifty tricks to generate the right amount of leads and turn them into sales.

Personalize CTAs On Blog Posts

Our first tip to generate leads is through natural bases. Generating these kinds of leads will likely take some time to bear fruit. However, once you get going, your website can draw a continuous number of spicy leads without spending money on advertising.

For example, blog posts on your web site have many benefits like drawing attention and improving online ranking in search engines. When it comes to blog posts you should pay attention to keywords that have maximized intent instead of high volume. In other words, encourage sales through influential key phrases. Then, customize call to action (CTA) buttons to jells with the page’s content and intent.

Basically, you need to create clever CTAs designed to individual users based on information kept on their records by client relations management.  Remember smart CTAs can voice the intent to anyone, whether they are a first-time user or existing customer.

Less is More on Capture Forms

Yes, you read that right. Don’t add too many fields in your capture forms. People have things to do and don’t have the time to answer a long list of questions. It can reduce conversions. As an alternative, basic short lead generation form with the name and email address field and a short-added tier of sales information.

Using Sales Triggers

When you have a clear understanding of what your ideal customer’s profile (ICP) looks like, you have an advantage of reeling them in. Here’s how you can do it.

You can find fantastic leads if you pay attention to buying indications. This will give you the opportunity to get in touch with new potential clients or drum up more business from an existing customer. 

Some of the best ways to monitor your sales triggers include: 

  • Setting up Google alerts 
  • Tracking your target audience on social media such as LinkedIn or Facebook
  • If you are targeting other businesses to become clients, sign up for their newsletters. You may be able to spot an opportunity here too.

Go Hunting on Social Media

Your potential customers are likely to be found on social media platforms. The most used of these are: 

  • LinkedIn, 
  • Facebook, 
  • Instagram 
  • TikTok. 

These platforms give you a massive advantage as you can extend your products or services to them. You can do this posting content and paying for ads on those sites. To get even more leads, you can also cash in on the retargeting abilities on those sites. 

Improve Your Deals

If you are one of the very top advertisers, then skip to the next section. If not, there is massive room for conversion rate improvement. In effect, the best landing pages have conversion rates five times better than the average. I’ll let you in on a secret- give better deals.

This is far more evocative than your usual, basic configurations; you know, like modifying buttons, changing fonts, adding images and so on.

Many software companies offer a free trial with some products- especially expansion packs. Some medical professionals make way for a free consultation. Ask yourself what the most valuable product or service you can offer that is unique and valuable. 

There are countless ways to offer more to your customers without wandering off too far from your fundamental business ideals. Consider adding premium products or grouping your products and services together. You could even add new services that supplement your current offers. 

Brand Alliances and Partnerships 

Building a partnership will require either a formal or informal approach, depending on the size. To do this you can get new leads by looking at your customer base. Here you will have the opportunity to find companies with comparable target customers. Your main aim should be to strengthen the approaches of both businesses.

Some intuitive ideas to go about this come in the form of collaborative webinars, appearing as a guest on their podcast, or sharing ideas on social media. Approach this gradually with the intent of building a symbiotic relationship.


When it comes to your lead generation strategy, you are going to have to think outside the box. Every tactic you use provides a fresh way to getting new leads and sales. Use the tactics above to come up with ideas for your own lead generation efforts.

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