Spreading the Word: Email Marketing for Your Accounting Business

In today’s modern online working world, there are techniques your accounting business can benefit from e-mail marketing. 

Primarily, the fact is that email marketing is extremely affordable, while it has the ability to give you brilliant results. 

Oberlo research concluded that for every R17 spent on email marketing you can expect an average return of a whopping R700. 

Now that I have your attention let’s look at the best e-mail marketing programs on offer so you can spend more time on what really matters- your business of course

E-mail Marketing for Accounting Business

How E-mail Marketing Helps  

You don’t need to be a digital expert to get going. Using some of the best programs out there you can create specialized email marketing campaigns in just a few clicks.

In contrast to some other marketing channels, email marketing lets you keep in touch with your clients frequently.  Whether you are welcoming them onboard, thanking them for their business, letting them know about upcoming specials or you would just like to wish them a happy birthday. Sending a simple email message can be an effortless way to let your clients know you appreciate them. 

By showing appreciation for your clientele the more value they will get from it, and potentially bring along more clients for you. That’s a benefit of email marketing that impacts both you and your client.

Right! Let’s look at a few of the best e-mail marketing programs you should be using to grow your accounting business.

ActiveCampaign

This customer experience automation platform has helped hundreds of thousands of small businesses across the world to purposefully engage with their clients and customers. 

ActiveCampaign gives you access to over 500 pre-built automations that infuse email marketing, marketing automation and client relationship management. By removing the barriers that exist between email marketing, marketing automation, and account management solutions, you can mechanize authentic personalized experiences. 

Other than its impressive connectivity, ActiveCampaign provides free customer service, this includes live chat, phone support and a self-help knowledge base and complementary information migration. 

When you look at pricing, ActiveCampaign has a few options for you to choose from.  Here you have as many as four plans to choose from.

This starts at: 

• Lite which goes at roughly R 250 per month ($15 per month),

• Plus which goes at roughly R 1150 per month ($70/month), 

• Professional which goes at roughly R 2600 per month (from   

         $159/month) 

• Enterprise which goes at roughly R 4600 ($279/month)

ActiveCampaign emphasizes on satisfaction by setting out a few pledges that you will always be able to get what you need. 

Mailchimp

You might have seen a yellow faced winking cap wearing monkey somewhere on your social media.  This is because Mailchimp is one of the most popular email marketing service providers out there. Their reputation has grown thanks to their free email marketing service plan and ease of use. 

Mailchimp functions primarily on an easy to use drag-and-drop email builder, autoresponders, arranging your contacts into groups, and simple tracking for business performance data. 

You can easily merge MailChimp with WordPress and many other platforms that your accounting business might use. 

You can get access to Mailchimp support through a number of channels. This comes in the form of email, live chat, and a large tutorial knowledge-base. 

As we have said earlier, Mailchimp offers a free plan which is indefinite. This plan, which had served as a drawcard for a lot of its customers, allows you to send as many as 12,000 emails for up to 2,000 subscribers. 

However, on the down side the free plan is fairly limited. This free plan does not allow you to get extra features such as advanced segmentation, send-time optimization, multi-variate testing and more. 

With this free option you are also required to display their logo in your email- leaving you with the risk of looking just a little unprofessional. 

To get the full package of all their services, Mailchimp does have a few paid plan options that you can consider.

Their paid plans start from R 190 per month and gives services like marketing on different channels such as Facebook. You will also be able to get access to behavioural data from your website. With this feature you can form related campaigns based on where users navigate. 

This is especially helpful if you want to recontact visitors to your accounting website with a special offer for a free or discounted audit. To get access to an infinite number of clients, forward-thinking client segmentation, multilevel testing, and comprehensive reporting, then you’d have to move to their R5500 per month plan.

Mailerlite

This e-mail marketing automation has a lot on offer, however, one of its many strong points is its email automation feature. One thing you have to remember is that e-mail marketing is not just about having a means to send emails on behalf of your business. 

They can also be used to automatically resend emails and advance your ability to deliver them.

Think of some of the most creative e-mails you can send.

Sending welcome emails is great, but with Mailerlite you can also email loyal clients to encourage more purchases by promoting special offers.

Let us look at this in more precise detail for a bit. 

For instance, leads can activate the email workflow when they click on a link, fill in a form, or update a field. MailerLite is one of the most recommended email marketing services for those who are new to this sort of business promotion. 

Not only does MailerLite have a fantastic free plan option, but its premium plan is also affordable even if your accounting business is in its early stages. MailerLite sets its pricing according to the number of subscribers you have. If you are just a little curious and want to give this software a spin first, 

If you want to try out the software, Mailerlite is free for up to 1,000 subscribers and 12,000 emails a month. You will be able to get most of the features on the free plan.

Other priced options work as follows:

  • Growing Business Package at roughly R150 per month ($9 per month) which gives you unlimited templates, dynamic emails, unlimited websites and blogs among others
  • Advanced Package at roughly R315 per month ($19 per month) and gives you benefits like Facebook Integration and promotion pop-ups.

MailerLite gives you access to all-round live chat support and nice-looking e-mail templates. 

Their pricing and packages are pretty reasonable for what you get and their free plan is worth investigating if you consider using Mailerlite. 

Fluent CRM for WordPress

Here is something a little different, If you are looking for one of the top solutions for your client relationship marketing and e-mail marketing campaigns. Fluent CRM is the best all-in-one e-mail marketing solution when you are using WordPress.

With Fluent CRM’s e-mail campaigns, you can send or plan broadcast emails to your clients. You can also split test your headings before sending them to see which email heading would be likely to be opened. This is useful in the sense that it will give you an idea of how many conversations are likely to follow from your communication with your clients and improve on it as you want. 

Every email campaign is filled with information, where you can have a look at important data like campaign details, emails and interactions. 

We can honestly say that if you are looking for a great client relationship management system with powerful email marketing tools then FluentCRM can be the best option for you to look at.

However, we do have a small word of warning. 

If you don’t want to set up and manage your client relationships or email marketing by yourself while keeping it completely separate from your WordPress website, we would not suggest FluentCRM.

This program is set at an annual pricing structure and it does not limit any feature based on the diverse levels of pricing. What this means is that you will be able to get your hands on all of the features irrespective of which plan you decide to work with.

Pricing for Fluent CRM is as follows;

  • A single site license at roughly R 2160 ($129) per year for one domain
  • The popular five site license at roughly R 4170 ($249) per year for five domains
  • The mega option fifty site license R 8300 ($499) per year for fifty domains 

Conclusion

Keep in mind the exact e-mail marketing needs that your accounting business needs.  You might need cutting-edge automation and a large selection of email templates you can easily edit. Perhaps you want an option that has extra tools for multiple business promotions. 

Every e-mail marketing platform will give you different plans and pricing structures. So really just take the time to decide what you need and how much you want to spend. The best email marketing service will not only help you grow quickly, but it should also continue to be a worthwhile answer as your business needs grow.

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