So, you have decided to start your very own accounting business. You have your skills and knowledge and you are all set, at least in terms of your skills, to get your business going.
However, with every business there lies the enormous task of attracting clients. The constantly growing competitiveness in the accounting market has made it completely vital for growing businesses to establish their authorizations in the field.
The Importance of a Logo
Given the importance of balancing the books of other companies, accounting businesses have to guarantee a valuable service through intriguing accounting marketing efforts.
Therefore, an accounting business needs a professional logo design that can successfully convey a sense of trust to their clients.
Before we get into how to design a logo for your accounting business, let us have a look at a great looking logo can add value to your business’ portfolio.
Identifying Your Brand
A logo can be helpful help in establishing the uniqueness of your accounting business. The minute your prospective clienteles see a carefully designed logo of your business, they are most likely to have a positive impression.
This can be helpful in rapidly forming its unwaveringness of being a dependable basis of a respectable accounting business.
Furthermore, a professional logo that brings to mind the sentiments of financial dependability can certainly connect with your client’s decision to do business with you.
Weed Out the Competition
As mentioned before, an accounting business can deal with a lot of competition. Along with big names who have cemented their credibility within the industry, there are numerous forthcoming businesses that are also competing for a piece of the pie.
A professionally designed logo, that can get the attention of your clients, will be a cornerstone for luring in business and leaving competitor in the dust.
A Logo Speaks Volumes
One of the most important things about creating a logo for your accounting business is to ensure that it conveys the message of your brand as concise.
In this case a message of confidence, trustworthiness, excellence and dare we say accountability, should be the key focus here.
An accounting business should stay clear of making any errors as this can be detrimental to the wellbeing of your client’s business affairs.
In essence a considerable logo becomes an important tactic in proving that your business is completely professional.
In case your accounting business is in its early stages you might lack the required funding needed for extensive marketing purposes.
A logo can be an impactful marketing tool you can put on items such as business cards, websites and brochures.
By using these channels, a notable logo design will effectively promote your business.
Designing The Logo
Now that we have discussed the many reasons why you should put a lot of consideration into your logo, as well as how it can be used as a tool for expansion, let us discuss how you can go about designing it.
Remember that a logo has to be aligned with your outlooks as well as what your clients would typically expect from your accounting business.
Getting Your Logo to Speak
Impactful logos point out what a business does in a non-discrete, incidental way. It definitely should not be blatantly evident, but then again it should provide a hint to what services you provide.
This can be done through using the following in your logo:
- By means of an icon applicable to your business
- Deciding on an applicable colour structure
- Choosing a style that can be in line with your potential clients
- Combining your business standards and ethics
It does not matter how you do it, just make sure that your logo falls in line with your potential customers’ expectations and mirrors the sort of business you are planning it for.
Your Business Name
For the majority of businesses, particularly small and new businesses, the business’ name fits in with the business as a whole and is generally an indispensable part of your brand. Consequently, it is imperative to add this into your logo.
There are quite a number of compromises to this, however in the case of newly established businesses adding the name of your business is a clever move.
Adding your accounting business’ name helps your aim for the right target market. This can be emphasized with the right colour, branding, and image association to your accounting business.
Choose the Right Colours
Using a distinctive colour scheme in your logo can help upsurge your accounting business brand awareness by as much as 80%.
Needless to say, it is essential to choose a colour scheme that would be fitting for your intended market as well as the sentiments you want them to link your business to.
In your case, research has shown that the majority of accountants are favourable of the colour blue. Interestingly enough, a blue coloured logo is featured in multiple industry leading businesses.
In order to determine the personality of your business, you may ask yourself the following questions.
- Which gender am I targeting? Male or female? Is my business tone fun and full of beans or am I taking a serious approach?
- What value would I like to add? Luxury or affordability?
- Is my business contemporary or old-fashioned?
- Am I targeting a certain age group?
Design Your Logo Yourself
Professional logo designers may charge rates that small businesses, like yours, cannot afford at the moment. The good news is that there is a wide range of do-it-yourself on the internet or through mobile apps at your disposal.
The majority of these tend to offer them offer an assortment of prototypes and guidelines that can be applied with ease just to get the ball rolling.
In case you decide to design your business logo on your own, remember to follow the best approaches and guidelines that we have discussed. In case you opt for assistance from a designer, consider your budget and do not rush in finding the best “creative partner” to cater for your needs.
Lastly, make certain that you are satisfied with the outcome and feel assured that your target market will be as well.