Today business communication is mostly done online: from email to internet. But you can’t entice clients to your accounting business when meeting face-to-face. You will have to rely on a miniature billboard that can fit right into your pocket- a business card. Not quite sure how to make one or why it’s still useful o? We’ve got you covered right here.
Why you Should Have a Business Card
A business card is a small, printed, sturdy paper card that provides your business’ information, for example your name, contact information and brand logo.
Your business card design is an indispensable chunk of your branding and should be an appealing part of your brand design. An offline piece of marketing if you will.
When handing it to a client you can see their reaction. It gives on-the-spot feedback that you won’t find any other way.
Now let’s look at how to make this important piece of organic advertising.
Choose your shape
You might have chosen the conventional rectangular business card. If so skip on to adding your logo. If not, did you know business cards can come in a few shapes and sizes?
Printing methods have become more forward-thinking and reasonably priced. Businesses now have more room to explore other shapes. For instance, die-cutting allows you to cut out any shape you want and still print in large amounts.
Adding The Logo
Time to get creative and plan the visual fundamentals of your business card design. Let’s start with the most important part- your business logo. Your logo should be in the limelight on your business card, though extra additions and secondary graphics can be beneficial as well.
Just like a beautifully engraved coin, you have two sides of the card at your disposal. One approach is to commit one side of the business card completely to your accounting business’ logo, while the other side provides your contact information.
It would also help to have the logo on both sides. Many times, businesses will have a smaller, isolated logo on the side with details. This is a practical way for a client to get hold of you much faster without needing to swop the card around.
There are many places where you can add your logo, so go ahead and experiment with logo placement until you find one that fits well.
Add Important Information
Unfortunately, business cards are not whimsical items that can magically conjure up business.
This is where you need to add your accounting business information and score that client
What your business card actually says depends on you. However, professional accounting businesses, like yours, will need some obvious information like a postal address for a one-on-one consultation. Here are a few key elements, some are obvious duh, that should show on your business card:
- Company name – This is obvious, the name of your accounting business should be the first piece of information. If you function as a sole proprietor or freelancer then your personal name would be your company name.
- Job title – In this case accountant. This shows the client who you are and what you do in case your company name doesn’t make it obvious
- Phone number –You might not like spending a lot of time on your phone but there are many who use it for hours on end. This makes it the quickest way for them to get hold of you through mediums such as WhatsApp or Telegram.
- Email –An essential part of your accounting business info. E-mail is the gold standard way to connect in business communications. For the most part e-mailing lets you and your clients send documents as attachments.
- Website URL –Adding your accounting business’ website URL is an informal invite for visits. This can have many benefits, such as sharing it on social media and possibly improve rankings on search engines.
- Social media – Speaking of social media, this is a business benefactor on its own. Do as many social media links as you possibly can from Facebook to LinkedIn and even TikTok if you have some knowledgeable videos about accounting.
Doing this will allow you just to show a bit of your personality.
- QR code (Optional) –This might not be on every business card out there, but a QR code is still a practical shortcut to transferring information. The card holder can simply scan it on their phones and zip into your website
Choosing Typography
Now that you know what to add, you can choose how the wording looks. While typography is significant at all times, it’s particularly relevant to business cards. This is because you have to make text totally readable and you have limited space to work with. Focus on these:
Size
Graphic Design experts from Coreldraw have said that business card text fields, such as your company’s name, should have a font size between 10-16 pt.
This is dependent on the space available of course.
A slightly smaller font, usually 8pt, can be used for information such as contact details.
Remember that some fonts will seem smaller and be difficult to read even at 8 pt. This is true for many script and serif fonts. Sans serif fonts are generally easier to read in smaller point sizes.
Font
According to smallbiztrends.com a simple sans serif typeface makes one of the best business card fonts because of the clean lines, classic style and clear readability. Common sans serifs are some of the most popular business card fonts because their simplicity allows a sans serif font to serve as the foundation for almost any design.
Visual Flow
With all the basics in place and a precise idea of your final colour choices, it would be wise to revise your design to ensure everything works.
Look at the visual flow: What do you see first and last?
Your business card should start with the logo, business name, and then the relevant information such as contact details. If you are not happy with the flow of things, you can always go back to the drawing board and resizing shapes, images and texts.
Conclusion
Your card is more than just your contact information—it’s a representation of you and your brand. Some people are handed cards every day, so you need yours to both stand out and paint you in a favourable light. Don’t cut corners with designing your business card. Spend ample time coming up with the perfect design and then find a skilled designer to turn your vision into a reality.
